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TECHNOLOGYINFYNEX CRM

How Orbitly doubled pipeline coverage in a single quarter

A SaaS scale-up used Infynex CRM to contact every inbound lead in under a minute - and doubled its pipeline in 90 days.

2x
pipeline coverage
58s
median first response
3.1x
more meetings booked
90
days to results

◆ THE CHALLENGE

Leads going cold

Inbound leads waited hours - sometimes days - for a reply while they were assigned by hand.

  • Manual lead assignment
  • Average first reply over 6 hours
  • No visibility of response times

◆ THE SOLUTION

Instant routing, instant replies

  1. 01RouteLeads assigned by region and size the moment they arrive.
  2. 02ReplyA helpful first email goes out in seconds.
  3. 03MeasureResponse time on every team dashboard.

Every inbound lead now reaches the right rep in seconds, with a booking link and a relevant case study already in their inbox.

“We did not hire anyone new. We just stopped making leads wait.”
Diego Martín, Head of Growth at Orbitly

◆ THE RESULTS

Twice the pipeline

Pipeline coverage doubled in one quarter and meetings booked rose 3.1x.

Products in this story:Infynex CRM

◆ GET STARTED

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