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Speed-to-lead: how to contact every inbound lead in under a minute

The first company to reply usually wins. Here is how to make sure that is you.

Diego MartínHead of Growth · Aug 27, 2026 · 6 min read
Speed to lead

Leads go cold fast. Reply within a minute and you are having a conversation; reply the next day and you are one of five vendors in a spreadsheet.

1. Route leads instantly

Assign every new lead to the right rep by region, size or product the moment the form is submitted.

2. Send a useful first reply

An automatic reply with a booking link and a relevant case study buys you time and starts the conversation.

58s
median first response
3.1x
more meetings booked
0
leads left unassigned

3. Measure it every week

Put response time on your team dashboard. What gets measured gets faster.

Tags:InboundRoutingInfynex CRM

Written by Diego Martín

Diego leads growth at Infynex. He writes about inbound, speed-to-lead and turning interest into pipeline.

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